THE CONTEXT

With the circulation of new TATA buses on the Express lines since February 6th, 2006 and the next arrival about 500 others, the SOTRA intends to improve the mobility of Abidjanais. SOTRA so continues to answer its mission; transport Abidjan's citizen in the best conditions of safety, comfort and regularity. For that purpose, various commercial actions were led. To strengthen this customer-oriented strategy and measure its impact, the Communication and Marketing Department, in support of the Operations Depaertment, decided to set up a Customers SOTRA club called EXPRESS CLUB.

OUR OBJECTIVES

Give a new dimension to the commercial policy of nearness of SOTRA and strengthen our partnership with the clientele. This Club which is a platform of exchanges between SOTRA and its customers, will allow us to be more for their listening.It will also serve as barometer for the company in term of image and satisfaction of the clientele.It will help in:

- Revalue the image of the SOTRA, by making a better knowledge of the company to our clientele;

- Establish and tighten the links with our customers through regular meetings to answer better their expectations in terms of comfort, safety and regularity;

- Collect the opinions and the suggestions of the members of the Club to allow us to improve constantly the quality of the services;

- Develop and give to our clientele an effective periodic information system, a vector broadcasting of all the information relative to the walking and to the evolution of SOTRA

OUR TARGETS

All the customers of SOTRA having signed not only to the subscription of the Liberty Pass renewed monthly, but also paying tickets aboard buses. These representative subscribed and regular customers of the various Express lines and, will constitute a sampling which will be the object of follow-up and periodic requests, according to their zone of house.

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